As Creative Director at Arcade Media I was responsible for a wide variety of creative projects across The Sidemen’s diverse content creation portfolio. From driving the development of content ideas across their multiple YouTube channels to creatively managing their Revolut partnership.

With The Sidemen YouTube channel being the main focus for the YouTube giants my primary task at Arcade was to fully develop and implement video ideas for the primary Sidemen channel. I also spearheaded the growth of the MoreSidemen channel where over a two year period my team and I successfully boosted the channels subscribers by 2m+ and created content that garnered over 500m+ views.

During my time at Arcade I also helped oversee several creative partnerships between The Sidemen and other brands. Firstly I oversaw the relationship between Revolut and The Sidemen during their partnership in 2021 and 2022, and secondly the partnership between YouTube shorts and The Sidemen during their Annual Charity Football matches in 2022 and 2023.

Below are a small selection of videos I worked on during my time working with The Sidemen.