At MrBeast I was responsible for leading an incredible team of creatives to create the biggest and best videos on YouTube.

As Creative Lead I managed all aspects of the creative process that comes with developing YouTube content. I managed an incredible creative team of individuals through every creative element from idea conceptualisation all the way through to content capturing.

During my time at MrBeast the channel gained over 71 million subscribers with videos I worked on surpassing 200m+ views individually. From the moment I joined the company I helped the channel grow from strength to strength and in June 2nd, 2024 we officially became the most subscribed YouTube channel in history. Below are a selection of videos I creatively lead.