YMU hired me to run the social media accounts of the UK’s most decorated presenting duo Ant & Dec. For three years my team and I managed all areas of their online content focusing primarily on Instagram and TikTok.

Working with Ant & Dec I was responsible for managing all aspects of their social presence, and ensuring that the personal brand they had crafted over decades of TV was effectively portrayed online. I spearheaded the development of content ideas and followed them through from filming to editing to posting.

During my three years with Ant & Dec I developed content for Instagram, TikTok, Facebook & Twitter collectively totalling 300m+ views and 50m+ likes.

Below are a few examples of content I created for Ant & Dec.